Twitter Test Analytics Features for Users

Twitter spokeswoman Wednesday (13/6) local time confirmed that Twitter was indeed “experimenting” by holding an analysis feature for more users, but refused to provide further details about the analysis features.

“We are experimenting with presenting analytics features for small groups of users outside our advertising clients,” a Twitter spokeswoman told Mashable. “We are quite happy with the response so far, and will determine the next steps after getting to the conclusion of this test.”

Previously Twitter gave users free access to a comprehensive analytics dashboard that shows the number of retweets, favorites, and clicks from each tweet posted – analytics data that was not accessible before by the user.

These tools and features already exist, but this is the first time Twitter has made them free and available to all users, according to The Next Web, who first reported the change. Twitter did not respond to several requests for comment.

To access this feature, simply log in to your account on the Twitter ad page. There, you will see an option located at the top left to see analysis for activities from your timeline, which displays the performance of your last tweet.

You will also see an option to review your Twitter follower analysis, which reveals their interests, location and gender, and displays a graph of follower growth.

Actually there are other third-party Twitter services that provide some of this information, such as Klout and Favstar, but it doesn’t seem so comprehensive, and nothing is built directly into Twitter.


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